Podcast Deposit

HOW TO DEPOSIT THE NATIVE DIGITAL WORK AUDIO PODCAST:

The native digital podcast work can be deposited following the 3 types indicated:

• Originali/Original: organic work of characters, situations, real or fantastic events and texts exclusively created by the authors, in which the original text represents at least 80% of the content.
• Derived: organic work taken from a pre-existing work, which constitutes an unpublished and original work composed of 80% original texts;
• Mixed/Mash up: they assemble material of all types, i.e. pre-existing works, contributions of an informative and documentary nature, pre-recorded or externally linked material, interviews with guests. The work must contain a percentage of original text equal to 30%.

Since it is a phonogram, upon verification of the producer’s exclusive ownership of making it available to the public and synchronization, the author can also request intermediation from Licensync of synchronization.

PODCAST/VODCAST DEPOSIT TYPE:

Text and mp3/mp4 also mov4 also conferred in blockchain, unique code attribution (ISRC and acquisition of ISWC/ISEAN/ISNN codes for pre-existing repertoire) recognized in the IPI database (SUISA ).The acquisition of the works during the deposit phase takes place in blockchain. The rights holder (author or publisher) must upload and fill in pre-set screens organized by category.If you use pre-existing repertoire (in particular in the mixed typology), it is necessary to indicate title, author, publisher (data) repertoire used (reference codes ISRC, ISBN, ISNN, ISEAN ). Licensync can carry out the activities necessary for its Principal members to also license the pre-existing repertoire.By way of example, the main categories of Licensync podcast libraries are:

• True Crime
• Sports
• Society and Culture
• News and Politics
• Comedy
• Health & Fitness you can deposit choreographies, exercises.

The rights included in the licenses are: Dissemination, Registration, Communication to the public, fixation for content matching, making available to the public (non-exclusive), synchronization in VOD – producers.

DIGITAL CONTENT PODCASTS AND VODCASTS

According to the report Nielsen, lo State of the Game released in 2022, the world leader in audience measurement and analytics highlights the growing boom in both linear and streaming on demand. The report reveals two fundamental data: the content of streaming services is destined to grow and in the last three years, internationally, there has been an increase of 18% of all video content available. The podcast is a radio editorial format/product positioned in the Media & Entertainment.According to the research IPSOS 2021, 31% of Italians listened to podcasts in the last month with a growth rate of +1% compared to 2020. In absolute numbers, all this translates into approximately 9.3 million monthly listeners of podcast in Italy in 2021. Considered a format markedly for young people, the targets of adults, graduates and professionals will grow in 2021.Podcast users confirm a propensity to pay for individual online content and are more responsible and receptive consumers than average, 70% of listeners choose what to listen to based on the topic.< /p>Online licenses vary depending on the type of user, commercial, institutional or amateur for the different uses of the repertoire.